The mega record of free instruments and sources to develop your enterprise

Bang on your finances

Whether or not you simply made the leap into entrepreneurship otherwise you’ve been operating your personal enterprise(s) for some time now, it by no means hurts to maintain a listing of free instruments and sources to develop your enterprise at hand. Value-savings are at all times a plus, proper?

Working with small companies through the years, I’ve been uncovered to tons of upon tons of of on-line platforms and instruments, and I’ve turn into considerably of a software program junky. You understand these of us who hoard reveals and flicks of their Netflix queues? That’s like me however with software program trials and lifelong offers. So, I figured I’d share the wealth and offer you a listing of instruments to develop your enterprise on a finances.

Checklist of free instruments and sources to develop your enterprise

Soar proper to a class that pursuits you or learn on for a variety of free instruments and sources that can assist you hold transferring ahead.

Associated: Free electronic mail templates for lead outreach

Free instruments and sources for content material creation

Many entrepreneurs consider that content material is simply written phrases like a ebook or a weblog publish. In actuality, there are three kinds of content material you’ll need to embrace in your advertising program:

  1. Textual content / written copy. For instance, you would possibly use headlines to seize your viewers’s consideration or bullet factors to hit residence in your product’s options and advantages.
  2. Visuals / photos. These may embrace pictures you would possibly take along with your smartphone or photos designed on platforms like Canva or Photoshop.
  3. Video. You would possibly report a video in your cellphone or webcam, or it’s possible you’ll decide to create slideshows to music that you simply publish on websites like YouTube or Vimeo.

Utilizing the right combination of promoting content material may also help you to draw, educate, have interaction, and convert your clients.


Finally, the kinds of content material you publish will rely in your purchaser persona.

Typically, although, it may be complicated or overwhelming attempting to determine what content material it is best to create on your model. In reality, our workforce simply launched a free content material creation service to assist those that might have a little bit of “writers’ block” however know they must publish one thing to remain linked with their clients.

Learn on so as to add to your record of free instruments and sources to develop your enterprise by means of content material advertising.

Free instruments and sources for written content material

Microsoft Phrase and PowerPoint on the net

Microsoft provides a free on-line model of its standard Workplace suite, together with a primary model of Phrase and PowerPoint. You should utilize Phrase to draft newsletters for your enterprise, and craft paperwork whereas inviting others to assessment and coauthor in real-time. And PowerPoint is a go-to for creating compelling shows — particularly if you embrace pictures and movies to inform your story.

Google Docs

Google Docs is a free app for anybody with a Google account. It allows you to entry, edit and share your paperwork from actually wherever on the earth so long as you have got an web connection. Use Google Docs to stipulate and write your weblog posts, brainstorm topic strains or electronic mail advertising content material, and manage your ideas when outlining a brand new video script.

Professional tip: Do you know you should utilize Google Docs to create Gmail emails along with your workforce in actual time?

Hemingway App

Writing on your viewers is essential as a result of your message wants to attach with them and persuade them to purchase. Hemingway is a free on-line editor that helps you establish lengthy, advanced sentences and customary spelling and grammatical errors. The app highlights your sentences primarily based on their readability rating for simple modifying.

Webfx Readability Device

Just like Hemingway, this Readability Take a look at Device will calculate the readability rating of your content material. You’ll be able to check all or a part of a webpage or weblog publish, or you possibly can copy and paste textual content and the software will evaluate your content material in opposition to a number of readability frameworks that can assist you higher perceive how simple it’s on your potential clients to learn, take up and act upon your work.

Portent Content material Concept Generator

Portent’s Content material Concept Generator comes up with catchy titles on your weblog posts, YouTube movies, podcast episodes or electronic mail publication topic strains. Simply enter your topic, and the Concept Generator will spin up a artistic title and recommendation to take it to the subsequent degree.

Should you don’t but have a web site, however you’d like to start sharing your thought management, Medium is a good place to begin. Create a free account and add textual content, graphics and video hyperlinks to make your content material stand out.

Writing content material is nice, however to pack a extra highly effective prosaic punch and stand out out of your rivals on Google, you’ll need to incorporate key phrases into your textual content. The next record of free instruments and sources will allow you to capitalize on accessible key phrases for your enterprise.

Google Traits

Google Traits is a free key phrase analysis software that tells you what’s trending, what’s standard and offers you concepts on how one can get into the dialog with new keyword-rich content material. Listed below are a couple of examples:

  • Should you run a pizza store and are contemplating including a brand new menu merchandise, you would possibly use Google Traits to get a really feel for what’s extra standard: “deep dish” or “gluten-free.”
  • For hospitality and tourism companies, you should utilize Google Traits to visualise an uptick in searches for particular phrases like “summer time trip concepts” or “winter vacation getaways.”
  • Actual property brokers would possibly use Google Traits to find out well timed subjects of curiosity to their potential purchasers, like “mortgage charges” or “residence inspection errors.”


Ubersuggest is a user-friendly, freemium software that lets you seek for key phrases or phrases that relate to your enterprise and shows their estimated competitors scores for Google Advertisements and Google’s natural search outcomes.

Google Key phrase Planner

Opposite to standard perception, you would not have to take a position a single cent in Google Advertisements with the intention to make the most of the Google Key phrase Planner. Supposed for customers of Google’s paid promoting platform, Key phrase Planner helps you uncover new key phrases associated to your services. You’ll be able to sort a listing of related phrases and phrases into the search field or paste your web site URL, and Key phrase Planner will do the give you the results you want.

After you have your record of key phrases helpful, you possibly can incorporate them into your written content material for an opportunity to glean extra website positioning advantages.

Free instruments and sources for visible content material

Visible content material can come within the type of pictures, graphic design photos, infographics and animated gifs (leaving video as its personal medium). An MIT examine discovered that people can course of and retain visuals quicker than the written phrase, which is why you need to think about these free instruments and sources that can assist you add visible content material to your advertising combine.

GoDaddy Studio

With GoDaddy Studio, you possibly can simply create content material that elevates your model in every single place, out of your web site to social posts and promoting. Seize your model’s distinctive fashion with ready-to-edit templates. Swap colours, fonts and add textual content to photographs with just some clicks to match your model fashion. Should you actually need to step up your model picture, you possibly can even create your personal emblem in GoDaddy Studio and publish a Hyperlink in Bio web page to characteristic all of your websites and social media profiles.

Royalty-free inventory photograph websites

I at all times advocate that our small enterprise purchasers use their very own cameras to take pictures as a result of it offers a way of authenticity of their advertising. That mentioned, in case your business doesn’t lend itself to pictures (IT providers or tech startups, for example) then think about the next royalty-free photograph websites.

The great thing about these websites is that the photographer or designer appreciates attribution (which means you point out them in your advertising) however doesn’t require it with the intention to use their work.

Essential notice: Sure, Google Pictures are there for all of the world to see. By no means use them in your advertising. It may appear simple and quick, however simply since you discover the photographs in a search doesn’t imply you have got the rights to make use of them in a business capability (which means you’d generate profits off others’ work.) As an alternative, think about royalty-free inventory photograph websites like these above.

Free instruments and sources for video content material

Written content material and visuals are good, however including some video to the combination can actually boost your advertising and allow you to enhance gross sales on your small enterprise.

Your cellphone, pill or pc

Lengthy gone are the times if you wanted to rent an expert videographer and movie crew to make a Hollywood manufacturing on your small enterprise. At this time, anybody with a smartphone, pill or webcam-equipped pc can seize video. These units aren’t essentially “free” however I’ll assume you probably have one, if not all, of them in your possession already.

Associated: Tips on how to create a useful video replace on your clients

Video modifying apps

Relying in your pc or gadget, there are a wealth of video modifying apps accessible. Every app has its personal person interface and idiosyncrasies, so I counsel testing a couple of earlier than you land in your go-to video editor.

As a Macbook person, iMovie is my go-to video editor for fast tasks. It comes pre-installed free on Apple computer systems or units and could be very user-friendly.

For on-line video modifying, our workforce has began utilizing Canva Video Suite as a result of it permits us so as to add video clips, animations, textual content overlays and background music in a single fell swoop. Right here’s an instance of how actual property agent Dakota Riley transformed a selfie video from Fb right into a YouTube clip with the assistance of Canva.

As a notice, in my analysis, I got here throughout a number of video modifying platforms for Home windows-based computer systems, however I couldn’t discover a safe obtain web page for these instruments, so they aren’t shared above. A easy Google seek for “Free Video Editor for Home windows” will present you lists of top-rated modifying apps for the PC. Simply make certain the positioning is safe earlier than transferring ahead with a obtain.

Video internet hosting websites

After all, YouTube is the megalodon of video internet hosting, and I extremely advocate you begin a YouTube channel due to the website positioning worth it brings to your advertising. Typically, it’s possible you’ll need to merely share a video with others or showcase it in your web site with out promoting or instructed movies after your clip ends. In that case, you’ll need to think about the next free video internet hosting choices.


As soon as often known as a video add web site, Vimeo has morphed right into a platform that enables enterprise homeowners to make, handle and share movies. Vimeo provides free and paid plans, and your add occasions and storage capability will rely in your subscription degree.

Professional tip: If you’re embedding movies in your web site or utilizing a video as an interactive background in your web site, think about using Vimeo to keep away from displaying commercials and instructed movies that will take viewers to a competitor’s content material.

Google Drive

Google Drive is on the market at no cost with each Google account, and it lets you add video information into the cloud. Should you report a fast demonstration of your services or products, for example, you possibly can merely add the video into Google Drive and share the hyperlink. You probably have a tough draft of a brand new video, and also you’d like suggestions, simply drag and drop it into Drive, and you may select particular individuals with whom you’d prefer to share entry.

Free help and training sources to develop your enterprise

We’ve lined fairly a little bit of useful instruments and sources to enhance your advertising content material, however I wished to finish with some helpful help and training sources to information you if you want a serving to hand.

GoDaddy Guides

GoDaddy Guides provides a useful resource library of how-to content material and programs led by educated advertising specialists. With GoDaddy Guides, you possibly can study net improvement and design, ecommerce ideas, advertising fundamentals and extra.

SCORE Mentors

I’ve had the pleasure of co-hosting free advertising lessons with the nice of us of SCORE through the years, and I’ve seen how devoted they’re to serving to small enterprise homeowners succeed.

SCORE enterprise mentors may also help you begin, develop, or transition your enterprise all at no cost.


Go to in an internet browser, enter your ZIP code, and click on “Get Free Recommendation.” The system will discover mentors inside your space.

Larger Higher Biz Advertising and marketing Group

My workforce began the Larger Higher Biz Advertising and marketing Group in 2020 on the onset of the pandemic. Attendees of my advertising lessons have been sending emails and messages to get recommendation on what they need to do to develop their enterprise in such unsure occasions. What began as particular person electronic mail replies morphed right into a publication, then the YouTube channel, and now a devoted small enterprise neighborhood the place we share ideas, instruments and sources at no cost.

Ted Talks

It’s fairly regular to really feel such as you’re “on an island” otherwise you’re not making any ahead progress on the helm of your enterprise. I discover Ted Talks to be encouraging and inspirational as a result of they supply so many various views.

As an example, Dorie Clark lately shared tips on how to overcome feeling so busy whereas Marcos Aguiar covers tips on how to construct extra belief with shoppers. Go to the positioning and click on round, however be sure you have a while to sit down and take up all of those wonderful insights.

Being a presenter for Develop with Google during the last 5 years, I’ve come throughout many useful instruments that small enterprise homeowners may not learn about. The next record of instruments may also help in numerous elements of your enterprise and are positively price a glance.

  • Take a look at My Web site measures the load velocity of your web site and offers ideas on tips on how to make it load even quicker, so you possibly can win extra clients.
  • Google Analytics is a free, web-based software that measures the efficiency and person journey in your web site. That is key if you wish to consider how efficient your advertising campaigns are.
  • Google Varieties lets you create fast suggestions varieties or extra in-depth shopper analysis varieties like this Purchaser Persona Quiz we made for the Larger Higher Biz neighborhood.
  • Google Alerts let you arrange electronic mail alerts when sure key phrases or search phrases are recognized by Google. That is actually useful in holding observe of your model mentions across the net.
  • Google Scholar lets you discover articles and case regulation sources and add them to your private library.
  • Google Advertisements Grant affords verified 501(c)3 nonprofits with a Google Textual content Advertisements finances of as much as $10,000 per thirty days. This can be a nice strategy to drive eyes to your group and appeal to new donors and volunteers.
  • Google Calendar comes free with any Google account and offers you with an easy-to-use planning and scheduling software. You’ll be able to set private reminders or put together for conferences by attaching paperwork to your calendar invitations.
  • Develop with Google is an initiative that helps individuals put together for work, discover jobs, and develop their enterprise. The positioning is chock stuffed with useful sources, instruments and occasions.

Associated: Tips on how to promote on Google Procuring — a whole information

Placing all of it collectively

The above record of free instruments and sources to develop your enterprise is the tip of the very prime of the iceberg. After all, there are a lot of extra accessible to small enterprise homeowners and nonprofit organizations that can assist you proceed to develop.

Put aside a while to discover the sources above, make notes of those that appear like they’ll drive probably the most worth to your enterprise, and at all times hold your eyes peeled for brand new expertise as a result of new instruments are launched each single day. Right here’s to your success!

Notice: Except GoDaddy, all different logos are property of their rightful homeowners and their inclusion herein doesn’t replicate any affiliation by any means.

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