15+ Useful Adverse Evaluation Responses To Use [Real Examples]

How to Respond to Negative Reviews as a Business Owner (Free Templates)

In the case of buyer critiques, embracing the nice, the dangerous, and the ugly is important.

Whereas everybody loves a five-star assessment, it could be tempting to comb the occasional one-star score underneath the rug — what’s one sad buyer, in any case?

Anticipating unfavourable critiques, and responding if you get them, needs to be a pillar of your fame administration technique.

A staggering 77% of shoppers view manufacturers extra favorably1 in the event that they reply to and act on buyer suggestions, together with on-line critiques. 

This information will spherical up the highest methods for responding successfully on assessment websites. We’ll additionally embody unfavourable assessment response templates you’ll be able to copy and revise to fit your enterprise wants.

A Unhealthy Evaluation is Unhealthy for Enterprise (Typically)

Whereas solely 6% of shoppers have left a unfavourable assessment up to now 12 months, a single unfavourable assessment can value your small business’s backside line. 

On the flip facet, companies can create a silver lining to unfavourable on-line critiques by way of considerate responses. 

Right here’s an instance of a enterprise that pushed again in opposition to a foul assessment and gained.

Meet Geraldine Hernandez, CEO and co-founder of Savory Crust Gourmand Empanadas. Someday in 2019, she obtained a dreaded one-star Yelp assessment from a buyer claiming they obtained meals poisoning from her restaurant.

Many enterprise homeowners are acquainted with what occurred subsequent. Regardless of a pristine on-line fame, Yelp refused to take down the client assessment. Relatively than acquiesce to a drive-by pretend assessment, Hernandez explored her choices.

It didn’t take a lot sleuthing to seek out that the reviewer who posted the assessment had beforehand talked about she had a medical situation (IBD) in different Google critiques, which may trigger some discomfort with sure meals. Regardless of her earnest makes an attempt to achieve the client, she took a special tact.

Response to a Bad Customer Review - Savory Crust
An excerpt of the enterprise’s response to the dangerous assessment.

With a loyal following, Hernandez made her case within the court docket of public opinion. She shared her findings, proudly explaining they by no means had such crucial critiques, and even boasted a flawless inspection from the native well being division. After which she went even additional.

Relatively than being upset, she donated a portion of her income to the Crohn’s & Colitis Basis on behalf of the disgruntled buyer. As well as, she inspired her viewers to donate as nicely, together with a particular provide for anybody to redeem on their subsequent go to. The submit garnered practically 400 reactions and 300 feedback.

TLDR: As a enterprise proprietor, you don’t have to be the sufferer of a foul assessment. It’s best to do your finest to watch and reply to unfavourable suggestions providing help to prospects in want. But when all else fails, create a advertising alternative to inform your facet of the story.

Evaluation Response Technique Information

Coping with a one-star assessment? Right here’s a cheat sheet for an efficient response technique. 

Kind of Evaluation Technique for Responding
Services or products high quality Apologize and provide a decision or refund. Examine the foundation reason behind the difficulty and take steps to stop it from taking place once more. Take into account providing compensation or incentives for future purchases.
Customer support Reply promptly and empathetically. Acknowledge the client’s frustration and apologize for the inconvenience. Present a transparent rationalization of what went unsuitable and the way the difficulty will probably be resolved. Take into account providing a reduction or free service to compensate for the poor expertise.
Billing and pricing Pay attention rigorously to the client’s considerations and examine the difficulty. Present a transparent and clear rationalization of the costs or charges in query. If an error has been made, provide a refund or credit score. Take into account reviewing and updating billing and pricing insurance policies to stop comparable points sooner or later.
Transport and supply Reply promptly and supply common updates on the order standing. If there’s a delay or subject with the supply, apologize and provide a decision, similar to expedited delivery or a refund. Take into account providing a reduction or coupon code for future purchases to compensate for the inconvenience.
Firm insurance policies Look at the client assessment to find out if this was an remoted incident or pertains to precise insurance policies from the corporate. Acknowledge the client’s perspective and advocate you converse to them to debate it additional. If acceptable, point out that you just thought of their suggestions as you assessment and replace your organization insurance policies.
Cancellation points Evaluation the client criticism and decide if this was a human error or if the client was pissed off by an sudden cost. Strategy their concern with empathy. Search to know the state of affairs earlier than pointing them to your billing insurance policies.
Lengthy maintain instances Ready on maintain isn’t enjoyable. Check out the client assessment and decide if this can be a one-time incident or a rising sample in different on-line critiques. You would possibly must revamp your on-hold music to let folks know the anticipated wait time and provide a callback choice. In any other case, you’ll be able to reply to the assessment by being cordial and provide to name them instantly at a time that works. Comply with up to make sure their major subject has been resolved.
Technical points Reply promptly and supply common updates on the difficulty’s standing. Present clear directions or troubleshooting steps to assist the client resolve the difficulty. Take into account providing a refund or credit score if the difficulty can’t be resolved.
Advertising and promoting Apologize and deal with the client suggestions instantly. Present a transparent and clear rationalization of any discrepancies or misunderstandings. Evaluation and replace advertising and promoting requirements to make sure accuracy and keep away from deceptive or false claims.
Contract disputes Be strategic in the way you reply so that you don’t land in a authorized mess. Usually, somebody merely needs to be heard on the highest stage. Search to know the influence of a contractual subject. Reply with empathy and understanding — and make it proper. Provide your direct telephone quantity for future considerations.
Environmental considerations Acknowledge the client’s considerations and supply a transparent simple rationalization of environmental insurance policies or initiatives. If possible, take into account addressing the difficulty, similar to implementing sustainable practices or lowering waste.
Moral or social accountability Restate the principle concern with out admitting fault or assigning blame. Advise that you’ll look into the state of affairs and take into account the web reviewer’s suggestions.
Accessibility and inclusivity Evaluation the client’s considerations and briefly summarize your accessibility or inclusivity insurance policies. If acceptable, point out your efforts to enhance accessibility or inclusivity, similar to translation companies or offering lodging for purchasers with disabilities.
General expertise Look at the client assessment and attempt to get to the foundation subject. Relatively than addressing every level, give attention to the obvious concern. Then comply with up with a constructive factor they shared of their assessment. Lastly, conclude with a proposal to speak it by way of over the telephone.
Web site or app usability Take heed to the client’s suggestions and take steps to enhance web site or app performance. Reply promptly to technical points or errors. Take into account providing tutorials or assist sources to assist prospects navigate the positioning or app.
Personalization and customization Take heed to the client’s preferences and wishes and supply customized suggestions or options. Take into account providing customization choices or customized experiences to fulfill the client’s expectations.

Evaluation Response Templates for Adverse Critiques 

Listed below are some efficient unfavourable assessment response examples that you need to use to deal with crucial buyer critiques for frequent conditions. Some templates you’ll be able to instantly copy and paste, and others it’s possible you’ll need to personalize primarily based on the precise circumstances of the assessment. 

Beneath every template, we’ll provide some suggestions for the following steps you’ll be able to take to resolve the state of affairs. Deal with these as versatile pointers somewhat than hard-and-fast guidelines. 

Tip: Bookmark this web page and are available again the following time you get a unfavourable on-line assessment.

1. Product or Service High quality 


We’re actually sorry to listen to that the clothes you obtained didn’t meet your expectations, and wish to apologize for any inconvenience this will likely have brought about you. 

We take buyer suggestions very severely and are trying into the reason for this subject in order that manufacturing errors like this gained’t occur sooner or later. 

Within the meantime, we’d prefer to make it proper. I’ve simply despatched you a direct message— please reply to it and supply your order quantity. We’ll subject a full refund to your authentic fee technique. We really recognize your assist of our enterprise and can do our greatest to ensure you have a constructive expertise transferring ahead.

Subsequent Steps

  • Course of compensation or low cost to the client 
  • Comply with-up in a single week to make sure they’re utterly happy 

2. Buyer Service

Hello [NAME], 

Thanks for sharing your expertise with our staff, I’m sorry to listen to that we didn’t fairly hit the mark right here. We all the time attempt for top requirements of customer support, and we didn’t meet that for you.

If you happen to don’t thoughts, I’d like to listen to extra about your interplay with certainly one of our workers. Please attain my workplace at [EMAIL/PHONE]. Within the meantime, I’ve talked with our staff about ways in which we will enhance our buyer expertise sooner or later.

Subsequent Steps

  • Try and contact the client and hearken to their considerations
  • Make changes to the customer support expertise, if relevant.
  • Comply with up with the client to allow them to know changes have been made. 

3. Billing and Pricing 

Hello [NAME],

Thanks, [NAME], for bringing this to our consideration. We completely perceive your concern about pricing. You possibly can reference our bundle and billing insurance policies right here: [LINK], however please attain us at [EMAIL/PHONE] when you’ve got any additional questions. We attempt to be as clear as doable about our pricing.

Subsequent Steps

  • If the error is in your finish, provide a refund or low cost 
  • Modify pricing or billing insurance policies if mandatory to stop additional confusion

4. Transport and Supply 

Hello [NAME], 

I’m sorry to listen to that your order is taking longer than anticipated. Would you have the ability to present your order quantity so I can examine the standing of your cargo? I’m glad to supply updates on when your order is estimated to reach. 

Please settle for my sincerest apologies for the mixup. I’d additionally prefer to give you a 15% low cost in your subsequent buy with us to make up for the delay. 

Subsequent Steps

  • If appropriate, provide a reduction or coupon code
  • Comply with up with the service to make sure the bundle is delivered
  • Contact the client to substantiate receipt and satisfaction

5. Firm Insurance policies

Hello [NAME], 

Thanks for reaching out — I perceive your frustration about our incapability to course of a refund. We do permit and gladly course of returns as much as 60 days after buy, offered that the merchandise is returned in new situation. 

Wanting into your order particulars, you requested a refund exterior of our return coverage window. You possibly can view our Phrases and Circumstances of Buy at this hyperlink: [LINK]

We recognize and worth your small business. As a gesture of fine religion, I’d prefer to give you a 20% off low cost in your subsequent buy with us. 

I’ve already emailed your coupon code to the e-mail deal with on file to your account. In case you have any further questions, please reply on to that e mail and I’d be glad to assist. 

Subsequent Steps

  • Take into account providing a reduction or refund to the client, relying on the state of affairs
  • If wanted, revise firm insurance policies to supply extra readability 

6. Cancellation Points

Good day [NAME], 

Thanks for reaching out to us! We’re sorry if our insurance policies on cancellations weren’t clear. You possibly can assessment our coverage right here: [LINK]

On the reserving web page, we do make clear that the deposit won’t be returned for cancellations inside 24 hours of your appointment time. We do that in order that our stylists can appropriately handle their consumer schedules. In case you have any further questions, I’d be more than pleased to reply them for you. 

Subsequent Steps

  • If a mistake has been made, provide a refund or credit score 
  • Replace written insurance policies or procedures if mandatory

7. Lengthy Maintain Instances 

Hello [NAME], 

I do know a protracted maintain time will be extraordinarily nerve-racking and irritating. We’re a small enterprise, and take a look at our highest to ensure our prospects obtain assist as rapidly as doable. Our common maintain time is between 1-5 minutes. 

Nonetheless, as you skilled, some days will be a lot busier than others. We’ll work to develop our assist staff to attenuate this influence on maintain instances. 

If you happen to don’t thoughts me asking, was your assist subject resolved? If not, right here is my direct contact data:



If you want, please contact me, and I’d be glad to look into this personally for you. 

Subsequent Steps 

  • Comply with up to make sure that the client’s subject has been resolved 
  • If sources permit, take into account increasing assist sources
  • Modify your enterprise telephone system to announce the estimated maintain time for callers

8. Technical Points

Hello [NAME], 

Oh no! We’d prefer to resolve this for you as rapidly as doable, may you please attain us at [PHONE] at your earliest comfort? We’d prefer to get some further data on this subject and enable you troubleshoot an answer. 

Subsequent Steps

  • If there’s a technical subject, instantly cross the suggestions alongside to the technical staff for decision
  • Comply with up with the client to make sure the difficulty is resolved

9. Advertising and Promoting

Hello [NAME], 

Thanks for bringing this to our consideration. [ISSUE] is totally not what we need to talk at [COMPANY], and we apologize for the misunderstanding. We’ll hold your suggestions in thoughts for future advertising campaigns to keep away from this confusion once more. 

Subsequent Steps

  • If mandatory, make changes to advertising or promoting communications

10. Contract Disputes

Hello [NAME], 

Good to listen to from you once more. I perceive that you just felt your [SERVICE] was delivered too late, and I’m sorry that that’s impacted your advertising staff’s plans. 

Previous to beginning any new contract, I present an estimated supply date on the scope of labor documentation. Nonetheless, I embody on the contract that that is an estimate solely and the precise supply date might differ by 1-2 weeks. 

On bigger tasks like this, many elements can affect a challenge timeline. Contemplating the elevated scope of labor, we delivered the [SERVICE] solely 5 days after the preliminary estimated supply date. 

Subsequent Steps

  • Emphasize or re-write areas of the contract, if wanted
  • If the error is in your facet, provide the client a reduction, refund, or treatment the state of affairs in one other means. 

11. Environmental Issues 

Good day [NAME], 

Thanks for expressing your considerations right here, actually. We take environmental sustainability severely right here at our small enterprise and regularly enhance our procedures to attenuate our environmental influence.

I’ll cross this alongside to the related staff and we’ll consider to see if there are any modifications to be made to make [PROCESS] extra eco-friendly. 

Subsequent Steps

  • If doable, deal with the difficulty and implement extra sustainable practices 
  • If modifications are made, comply with up with the client to allow them to know

12. Moral or Social Accountability 

Hello [NAME], 

Thanks for mentioning your considerations about our model working with [INFLUENCER]. Till now, we weren’t conscious of their affiliations with [CAUSE]. As a enterprise proprietor, I’ll take your suggestions into consideration of our partnership.

Thanks once more for letting us know (and for being a loyal buyer!), it’s a lot appreciated. 

Subsequent Steps

  • If mandatory, focus on the state of affairs with the influencer relating to their statements or actions
  • If the moral subject has made headlines, take into account a PR response upon subject remediation
  • Take into account taking steps to make sure moral pointers are being met sooner or later (similar to hiring an ethics officer)

13. Accessibility or Inclusivity

Hello [NAME], 

Actually recognize your taking the time to deliver this to our consideration. At [COMPANY], we attempt to make each effort to accommodate guests of all skills, however we might have missed the mark right here. I’ve been in contact with our internet developer about making our web site extra accessible to these with visible impairments, and we’ll be implementing modifications very quickly. Thanks once more for doing all of your half to make our model extra inclusive. 

Subsequent Steps

  • If affordable (or legally mandated), make changes to accommodate customers with disabilities
  • Comply with up with the web assessment to substantiate the modifications have been made

14. General Expertise 

Hello [NAME], 

I needed to first thanks for taking the time to go to and assist our enterprise. We’re a small, family-owned store and, out of all of the choices on the town you will have for lunch, we recognize you selecting us. 

That being stated, I’m so sorry that you just didn’t take pleasure in your meal. We’re all the time glad to make changes or re-make your meal in individual, simply let your server know sooner or later. 

I’d prefer to give you a free appetizer on us subsequent time you go to to make up to your dangerous expertise. I hope you give us a second likelihood! 

Subsequent Steps

  • Take into account providing a reduction, free merchandise, or refund to the client
  • If the assessment mentions legitimate areas of enchancment, work to treatment them

15. Web site or App Usability 

Hello [NAME] 

Actually recognize you taking the time to supply suggestions on [WEBSITE/APP]. It’s essential to us that [PRODUCT] is simple and intuitive to make use of, so your suggestions will probably be handed alongside to our person expertise staff for assessment. 

Within the meantime, I’d prefer to share with you a information base article that ought to assist information you with [ISSUE]. Be at liberty to achieve out to our buyer success staff at [EMAIL] ought to you will have any further questions. 

Subsequent Steps

  • If there’s a technical subject, instantly cross the suggestions alongside to the technical staff for decision
  • Take into account constructing out further product tutorials, if mandatory

16. Personalization or Customization

Good day [NAME], 

I perceive that you just’d prefer to make some personalization modifications to our present merchandise. Whereas this isn’t one thing that we usually provide, we could possibly make an exception relying in your order and the personalization requested. 

Might you please contact our assist staff at [EMAIL]? We’d like to listen to extra about what you had in thoughts to see if we will accommodate your request. 

Subsequent Steps

  • Comply with up with the client in a well timed method
  • If there’s a important demand for personalization, take into account providing it as an added service

6 Greatest Practices for Replying to Adverse Critiques

✅ Acknowledge the true subject

No one’s good — come clean with your errors or acknowledge a unfavourable buyer expertise. Nonetheless daunting a assessment could seem, most prospects merely need to be heard and validated for his or her expertise.

✅ Empathize with a buyer’s unfavourable expertise

Put your self of their footwear. Whereas a lukewarm espresso or barely delayed order might not appear value a one-star tirade to you, attempt to perceive their expertise as a lot as you’ll be able to. In the suitable context, empathy generally is a customer support superpower. 

✅ Take the dialog offline

After a personalised, empathetic public response, it’s finest to attempt to take the dialog offline. Let the client know easy methods to contact you instantly through an e mail or telephone quantity in an effort to kind out the difficulty with out being within the public eye. 

You won’t know the client’s identify, however with digital telephone service, you’ll be able to dedicate a particular telephone quantity for dealing with these buyer satisfaction issues. You’ll know with certainty why somebody is asking.

✅ Personalize the response

Even whereas utilizing a template, it’s crucial to incorporate customized bits and items that present the client you’re listening to them. 68% of individuals really feel manufacturers ought to have customized experiences in each interplay.

Professional-tip: You would possibly need to undertake “I” versus “we” in your response. Why? This refined distinction conveys you are taking accountability for the state of affairs. It additionally places the onus on you to personally deal with the unfavourable assessment.

✅ Don’t be defensive

Now just isn’t the time to armor up for battle. Observe grace and empathy, even when a buyer is unsuitable or irate. Do not forget that your response isn’t just for the sad buyer however for different potential prospects who will see your response. It’s additionally not a foul thought to document calls out of your name heart for reference functions, similar to defending in opposition to customer support complaints.

✅ Comply with up to make sure buyer satisfaction

After you’ve provided an answer, examine again in with the reviewer to ensure their subject has been resolved to their satisfaction. An e mail is ok, however a telephone name or a textual content is even higher. This reveals that you just really care about their expertise. 

If you make it proper, you’re in a position to leverage that as a spotlight of your wonderful customer support. When the time is true, ask, “Would you will have a couple of moments to share a supportive assessment? We rely on our enterprise critiques and would recognize you mentioning we resolved this for you. Can I textual content you a hyperlink?”

Errors to Keep away from When Responding to Unhealthy Critiques

However, take care to keep away from these frequent errors when replying to buyer complaints.

❌ Being defensive 

When replying to unfavourable critiques, it’s finest to avoid defensive language. Acknowledge the client’s expertise, thank them for his or her suggestions, and hold it well mannered {and professional}. 

❌ Failing to acknowledge the difficulty

Everybody makes errors typically. If your small business missed the mark someplace, take accountability and provide remediation. Taking part in the blame sport will solely additional irritate your prospects. 

❌ Offering a generic response

An important a part of responding to a unfavourable on-line assessment is ensuring that prospects really feel heard. Nobody needs to get a robotic response that refers back to the firm identify within the third individual, like a authorized continuing. Embody particulars in your response that warmly acknowledge the person unfavourable expertise.

❌ Blaming the client 

No matter who is really at fault, don’t use accusatory language or play the blame sport. Keep in mind, it’s about resolving a difficulty with dissatisfied prospects and exhibiting new prospects that you just genuinely care about their expertise. Nobody needs to be a dangerous buyer.

❌ Failing to comply with up with the client

All the time comply with up to make sure the client is happy together with your resolution. Doing so might remind the client to edit their unfavourable assessment or, on the very least, depart them with a constructive sentiment towards your small business. 

Flip Adverse Critiques into Optimistic Buyer Experiences

Strike when the iron is sizzling — 53% of shoppers anticipate companies to reply inside a couple of days, however it’s finest to answer inside ONE day. An internet fame monitoring software helps you to reply minutes after a assessment goes reside, so you’ll be able to resolve a poor expertise and present the web neighborhood you care. 

Among the finest success tales come from uncooked, passionate buyer experiences. Irrespective of how unfavourable a assessment is, there’s all the time a possibility to show lemons into lemonade. 

In lots of circumstances, responding to buyer critiques publicly isn’t all the time the perfect strategy. In collaboration with Amazon Net Companies, customer support knowledgeable Shep Hyken surveyed shoppers’ most well-liked contact channels2. The outcomes would possibly shock you.

An organization’s telephone system is the #1 channel for customer support.

Construct a Optimistic Fame With Proactive Evaluation Administration 

It’s arduous to overstate how essential on-line critiques are to your organization’s fame administration. Almost eight out of 10 shoppers would exit of their technique to assist an organization with wonderful customer support, together with assessment administration. 

Unhealthy service prices you enterprise — it’s so simple as that.

One of the simplest ways to fight unfavourable buyer suggestions? Stop it from taking place within the first place. 

Wanting a time machine, the perfect factor you are able to do to stop poor on-line enterprise critiques is to be accessible. 

Be sure your prospects know they will you through telephone, e mail, social media, or different channels. Be energetic in these areas, and make it clear that you just’re accessible to lend a listening ear. 

Stated otherwise, you need folks to voice considerations to your customer support staff so points will be addressed promptly somewhat than letting them fester over time. 

Adverse Buyer Evaluation FAQs

How ought to I reply to a unfavourable buyer assessment? 

When responding to a unfavourable assessment, take away the emotion and the need to be “proper.” Acknowledge their considerations, exhibit a willingness to treatment the issue, and be useful. You’re making an attempt to handle the client assessment and signaling to potential prospects that you just care about their expertise.

Can unfavourable critiques really assist my enterprise?

Surprisingly, a modest quantity of unfavourable suggestions can really assist your small business. A research carried out by Northwestern College has proven that customers are skeptical of a 5.0 assessment score. It seems that consumers maintain a stronger opinion of a 4.6 assessment score over a “good” 5.0 rating.

What’s on-line fame administration?

On-line fame administration is the apply of actively monitoring and enhancing a constructive notion of your small business on-line. It consists of reactive and proactive methods to gather, reply to, and optimize a enterprise’s on-line critiques.

The advantages of on-line fame administration embody elevated search engine visibility (website positioning) and constructive critiques and scores related to the enterprise identify.

How do I encourage glad prospects to depart constructive critiques?

Pleased prospects are your most precious asset in on-line fame administration. Encourage them to depart constructive critiques by way of follow-up emails, incentives, IVR prompts, strategically positioned QR codes, or just asking.


  1. Microsoft: 2017 State of Buyer Service Report [#]
  2. Shep Hyken: 2022 Attaining Buyer Amazement Research [#]

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